Human-led · AI-powered · Performance-based

Operator-led · Performance-based

Outbound that only costs when it works.

We build and operate personalised B2B outreach campaigns that turn your target market into qualified sales conversations or attended meetings.

Book a Campaign Fit Call

See How It Works

See How It Works ↓

*No setup fees, no retainers. Only pay per qualified conversation or attended meeting.

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Businesses who trust us

Some selected experience include work led by Genius Outreach founder before company launch.

3m+

Pipeline value

3m+

Pipeline value

5,000+

Appointments booked

5,000+

Appointments booked

-35%

Acquisition cost

-35%

Acquisition cost

The problem

Outbound shouldn’t require six tools, three hires and blind faith.

Every existing route to outbound leaves something out — the tooling, the judgment, or the accountability. Here is what each option actually gives you.

The problem01 / 04

Buying software without operators

You get the tooling and none of the campaign judgment. The licence starts billing whether or not anyone knows what to send.

Buying software without operators

You get the tooling and none of the campaign judgment. The licence starts billing whether or not anyone knows what to send.

Hiring a retainer-based lead-generation agency

You pay every month regardless of what lands in your calendar, and the campaign logic stays behind their door.

Hiring a retainer-based lead-generation agency

You pay every month regardless of what lands in your calendar, and the campaign logic stays behind their door.

Trusting a completely autonomous AI SDR

Volume without supervision. Nobody catches the reply that needed nuance, and your brand carries the cost of that.

Trusting a completely autonomous AI SDR

Volume without supervision. Nobody catches the reply that needed nuance, and your brand carries the cost of that.

Building an internal SDR team

Real ownership, but slow to hire, expensive to train, and months before you learn whether the market responds.

Building an internal SDR team

Real ownership, but slow to hire, expensive to train, and months before you learn whether the market responds.

Genius Outreach combines the platform, campaign expertise and outcome-based commercial model in one service.

The Genius difference

The control of a platform. The judgment of an operator. Pricing tied to outcomes.

Platform

Complete visibility

Operator

Expert campaign setup

Targeting, sequences, qualification logic and bot prompts are built by people who have run these campaigns before.

Outcome

Aligned commercial model

One launch fee to build and approve the system. After that you pay for qualified conversations or attended meetings.

Platform

Complete visibility

Operator

Expert campaign setup

Targeting, sequences, qualification logic and bot prompts are built by people who have run these campaigns before.

Outcomes

Aligned commercial model

One launch fee to build and approve the system. After that you pay for qualified conversations or attended meetings.

How it works

From your target market to live outreach in four steps.

Understand

We map what you sell, who buys it, what a good conversation looks like and where the commercial value sits.

Build

Targeting, bot persona, prompt architecture, sequences and qualification logic are assembled into one campaign.

Approve

You review sample prospects and the exact messaging before anything reaches your market. Nothing goes live unapproved.

Launch

The campaign activates, prospecting runs continuously, and replies are handled according to the model you chose.

Understand

We map what you sell, who buys it, what a good conversation looks like and where the commercial value sits.

Build

Targeting, bot persona, prompt architecture, sequences and qualification logic are assembled into one campaign.

Approve

You review sample prospects and the exact messaging before anything reaches your market. Nothing goes live unapproved.

Launch

The campaign activates, prospecting runs continuously, and replies are handled according to the model you chose.

Your branded campaign workspace

Everything happening. Nothing hidden.

Log in to see live prospecting, inspect your messaging, review replies and understand exactly how your campaign is operating.

geniusgrowthbots.com

Genius Outreach campaign workspace dashboard showing live campaign performance

Live Prospecting

Watch the searches, filters and companies entering your campaign in real time.

Conversations

Every reply, qualification decision and handover in one shared inbox.

Shared inbox showing replies, qualification decisions and handovers

Your Bots

Inspect and edit the persona and prompt architecture behind your outreach.

Bot persona and prompt architecture editor

Commercial options

Choose where the handover happens.

We create the conversations. Your team takes it from there.

We build and run the campaign through outreach. Once a qualified prospect responds, your team manages the reply and books the meeting.

Included — managed by Genius Outreach

Campaign & Strategy

Included

Prospecting

Included

Outreach

Included

Reply Management

You manage

Scheduling

You manage

Handover to your team

You pay for

Each qualified conversation

Your team handles the reply and meeting booking.

Pricing is agreed per campaign during your fit call. No prices are published here.

Campaign blueprint

Built around your business before a single message is sent.

One campaign system

Your campaign

Every input is assembled, tested against sample prospects and approved by you before activation.

Strategy & setup

ICP definition

Targeting

Apollo search

Bot persona

Prompt architecture

One campaign system

Your campaign

Every input is assembled, tested against sample prospects and approved by you before activation.

Build, test & launch

Email sequences

Qualification logic

Sample prospect testing

Client approval

Campaign activation

One campaign system

Your campaign

Every input is assembled, tested against sample prospects and approved by you before activation.

10 campaign inputs

2 structured phases

1 approved system

Phase 1 of 2

Strategy & Setup

01ICP definition

02Targeting

03Apollo search

04Bot persona

05Prompt architecture

One-time campaign launch fee

The one-time campaign launch fee covers the strategic and technical work required to build and approve your system. It becomes payable when the campaign is complete and ready to launch.

Results and case studies

Campaigns, and the commercial decisions behind them.

Real campaigns. Measurable commercial outcomes.

AI Recruitment SaaS

3 months

Building a Predictable Pipeline Engine

Outbound activity existed, but inconsistent lead flow left four SDRs without a reliable pipeline.

Qualified leads

Sales opportunities

2×

ROI in three months

From inconsistent outbound to a compounding pipeline engine in 90 days.

View case study

Genius Outreach case study cover for an SEO and GEO agency outbound campaign

Marketing / SEO Agency

3 months

Replacing a Costly Agency with a Reliable Growth Channel

The business relied heavily on referrals while an underperforming outbound agency produced too few meetings for its cost.

Qualified leads

Sales opportunities

2.2×

ROI in 3.5 months

A repeatable outbound channel that generated three times more meetings than the previous agency.

View case study

AI Recruitment SaaS

3 months

Building a Predictable Pipeline Engine

Outbound activity existed, but inconsistent lead flow left four SDRs without a reliable pipeline.

Qualified leads

Sales opportunities

2×

ROI in three months

From inconsistent outbound to a compounding pipeline engine in 90 days.

View case study

Marketing / SEO Agency

3 months

Replacing a Costly Agency with a Reliable Growth Channel

The business relied heavily on referrals while an underperforming outbound agency produced too few meetings for its cost.

Qualified leads

Sales opportunities

2.2×

ROI in 3.5 months

A repeatable outbound channel that generated three times more meetings than the previous agency.

View case study

AI Recruitment SaaS

3 months

Building a Predictable Pipeline Engine

Outbound activity existed, but inconsistent lead flow left four SDRs without a reliable pipeline.

Qualified leads

Sales opportunities

2×

ROI in three months

View case study

Marketing / SEO Agency

3 months

Replacing a Costly Agency with a Reliable Growth Channel

The business relied heavily on referrals while an underperforming outbound agency produced too few meetings for its cost.

Qualified leads

Sales opportunities

2.2×

ROI in 3.5 months

View case study

Human intelligence

AI brings the scale. Operators protect the conversation.

AI supports research and personalisation. Operators define the strategy, you approve the samples, prompts are refined over time, and human judgment is applied wherever a reply deserves it.

Client knowledge system

Offer information

What you sell, how it is positioned, and the language your buyers respond to.

Qualification criteria

What makes a prospect worth your time, and what does not.

Pricing guidance

How far a conversation can go on commercials before you step in.

Objection handling

The answers you would give, written down and applied consistently.

Case studies

Proof points the campaign can reference when relevance calls for it.

Escalation rules

When an operator takes over, and when a reply reaches you directly.

Client knowledge system

Offer information

What you sell, how it is positioned, and the language your buyers respond to.

Fit filter

Powerful outbound begins with something worth selling.

Strong fit

Probably not ready

Proven B2B product or service

Unvalidated proposition

Identifiable target companies

No clear buyer

Meaningful customer value

Very low contract value

Someone available to close

No available sales owner

Existing customer evidence

Tiny addressable market

Sufficient addressable market

Expectation that automation fixes product-market fit

Strong fit

6 positive signals

Proven B2B product or service

Identifiable target companies

Meaningful customer value

Someone available to close

Existing customer evidence

Sufficient addressable market

Founder

Built by someone who has actually operated the campaigns.

Steven Christo · Founder

Founder

Built by someone who has actually operated the campaigns.

Placeholder founder story. Steven Christo has run outbound campaigns as an operator rather than a spectator — writing the sequences, reading the replies and sitting with the commercial consequences of both.

Placeholder — previous client and campaign context to confirm.

Genius Outreach exists because the market kept offering software without judgment or retainers without accountability. AI can carry the scale; the conversation still belongs to people.

Steven Christo · Founder

Questions

Answered plainly.

What counts as a qualified conversation?

What counts as a qualified attended meeting?

Who manages replies?

Can we approve the messaging?

Can we edit the bots and prompts?

How long does campaign launch take?

Is email infrastructure included?

Who owns the campaign data and messaging?

What happens if no results are generated?

Is there a long-term contract?

Your next customer is probably a stranger.

Tell us who you want to reach and what you sell. We’ll determine whether performance-based outbound is the right fit and show you how we would approach the campaign.