Legal

Terms of Service

The terms that apply when you use Genius Outreach or engage us to provide services.

Last updated: August 14, 2026

These Terms of Service explain the terms that apply when you use the Genius Outreach website or engage Genius Outreach to provide services.

Genius Outreach is operated by Steven Christodulidis trading as Genius Outreach.

If you have questions about these Terms, contact:

1. About Genius Outreach

Genius Outreach provides business-to-business outbound services, including campaign strategy, targeting, prospecting, email infrastructure, outreach, AI-enabled personalization, reply management, scheduling and related campaign services.

Our services are intended for businesses and people acting in a professional or commercial capacity, including companies, agencies, sole traders, freelancers and consultants.

They are not intended for personal or household use.

2. Using our website

You may use the Genius Outreach website to learn about our services, review information about our approach and submit an inquiry about working with us.

You agree not to:

  • Use the website for unlawful or fraudulent purposes

  • Attempt to interfere with the website or its security

  • Attempt to gain unauthorized access to our systems

  • Copy or misuse website content, branding or materials without permission

  • Submit false, misleading or malicious information through our forms

We may change, suspend or remove website content at any time.

3. Engaging Genius Outreach

Submitting an inquiry does not create a client relationship or require Genius Outreach to accept a campaign.

Before working together, we may review your offer, target market, commercial model and other relevant information to determine whether we believe outbound is a suitable fit.

We may decline an opportunity at our discretion.

Where Genius Outreach agrees to provide services, the specific campaign scope, pricing, qualification criteria and commercial model may be set out in a proposal, order form, campaign agreement or other written agreement.

If a specific written agreement conflicts with these Terms, the specific agreement will take priority for that engagement.

4. Our services

Depending on the agreed campaign, Genius Outreach may provide services including:

  • ICP and targeting development

  • Campaign strategy

  • Offer and messaging development

  • Prospect data procurement

  • Sending domains and inboxes

  • DNS configuration and warm-up

  • Email verification

  • Genius Growth Bots setup

  • Knowledge bases and prompt architecture

  • Personalized outreach

  • Campaign execution

  • Infrastructure monitoring

  • Reply management

  • Scheduling

  • Campaign optimization

  • Client communication and reporting

The exact services included will depend on the campaign and commercial model agreed with you.

5. Performance-based services

Genius Outreach may offer performance-based commercial models where charges are linked to agreed campaign outcomes.

These may include:

Qualified Conversations, where payment is linked to a Qualified Positive Response from a prospect who meets the agreed qualification criteria and demonstrates genuine commercial interest.

Managed Meetings, where payment is linked to an ICP-qualified meeting that takes place under the agreed campaign criteria.

The exact definition, qualification criteria and price of each billable outcome will be agreed before the campaign begins.

A performance-based pricing model does not mean that Genius Outreach guarantees a particular number of responses, conversations, meetings, opportunities, pipeline or revenue.

6. No guarantee of results

Outbound performance can be affected by factors including your offer, market, pricing, competition, timing, buyer demand, available prospect volume and sales readiness.

We do not guarantee:

  • A specific response rate

  • A specific number of Qualified Positive Responses

  • A specific number of meetings

  • Pipeline

  • Sales opportunities

  • Revenue

  • Return on investment

  • Close rates

We will, however, apply our industry experience, systems, data, technology and human judgment with the aim of maximizing campaign performance.

We may test, optimize, pause or change campaign approaches where we believe doing so is reasonably necessary to improve performance or protect campaign effectiveness.

7. Your responsibilities

Performance-based outbound requires cooperation from both sides.

You agree to provide accurate and timely information reasonably required to build and operate your campaign.

This may include:

  • Information about your products or services

  • Case studies

  • Sales decks

  • One-pagers and brochures

  • Pricing guidance

  • Qualification criteria

  • Objection-handling information

  • Blocklists

  • Calendar access or availability

  • Other information reasonably required to represent your offer accurately

You are responsible for making sure information you provide is accurate and that you have the right to provide and use it.

You must also cooperate reasonably once a campaign is live.

Depending on your commercial model, this may include:

  • Responding promptly to interested prospects

  • Maintaining reasonable calendar availability

  • Attending scheduled meetings

  • Keeping lead and meeting statuses accurate

  • Reviewing qualification decisions promptly

  • Providing campaign feedback when reasonably requested

  • Paying valid invoices when due

Our performance-based model means Genius Outreach may invest significant time, infrastructure, data and operational resources before a billable outcome is created.

Clients must therefore act reasonably and in good faith when managing opportunities, qualification decisions and payments.

8. Client-caused lost opportunities

A client must not intentionally or unreasonably prevent an otherwise valid campaign outcome from progressing in order to avoid a charge.

Depending on the campaign agreement, an outcome may still be treated as billable where Genius Outreach has delivered a prospect that meets the agreed criteria but the opportunity is lost primarily because of the client’s actions or inaction.

Examples may include:

  • Failing to respond to an interested prospect within an agreed or reasonable timeframe

  • Failing to maintain reasonable meeting availability

  • Missing a scheduled meeting through the client’s own fault

  • Refusing a meeting without reasonable grounds where the prospect meets the agreed qualification criteria

  • Failing to update campaign statuses within an agreed review period

  • Otherwise preventing a qualifying opportunity from progressing after Genius Outreach has delivered the agreed outcome

Qualification disagreements will be handled reasonably and in good faith using the campaign criteria agreed before launch.

Campaign-specific agreements may include more detailed response times, review deadlines and billing rules.

9. Campaign management and control

Because Genius Outreach provides and manages campaign infrastructure, data and execution, we retain reasonable operational control over how campaigns are run.

This may include decisions relating to:

  • Sending infrastructure

  • Domains and inboxes

  • Sending volumes

  • Prospect data

  • Targeting implementation

  • Campaign settings

  • Messaging deployment

  • Testing

  • Infrastructure replacement

  • Campaign optimization

Clients may provide feedback and request changes, but changes that materially affect targeting, messaging, infrastructure or campaign operation may require approval from Genius Outreach.

We may pause or adjust a campaign where we believe continuing in its current form would be ineffective, commercially impractical, unlawful or harmful to campaign infrastructure or reputation.

10. Pricing and payment

Pricing is agreed individually for each campaign.

Unless otherwise agreed, you are responsible for paying valid charges generated under your agreed commercial model.

Invoices must be paid by the due date shown on the invoice or otherwise agreed in writing.

We may require clients to maintain a valid payment method on file.

Where agreed, you authorize us and our payment provider to automatically charge that payment method for amounts properly due under your campaign pricing and billing terms.

Automatic charges will only be made in accordance with the commercial terms agreed with you.

If an invoice or valid charge remains unpaid, we may:

  • Pause campaign activity

  • Suspend access to services

  • Withhold further delivery

  • Terminate the engagement

  • Recover reasonable collection costs

  • Claim interest or other amounts available under applicable law

We will act reasonably when resolving genuine billing disputes, but clients are expected to review campaign outcomes and raise concerns promptly rather than withholding payment without explanation.

11. Campaign term and cancellation

Unless otherwise agreed in writing, campaigns operate on a month-to-month basis.

Clients must provide at least one month’s notice to cancel an active campaign.

We may request reasonable advance notice for significant operational changes, including:

  • Major campaign changes

  • Planned periods of unavailability

  • Changes to salespeople or SDRs

  • Material changes to the offer or target market

Genius Outreach may pause or terminate a campaign where continued delivery is no longer commercially, operationally or legally practical, including where there is repeated non-payment or failure to cooperate.

Any valid charges incurred before termination remain payable.

12. Campaign data, infrastructure and intellectual property

You retain ownership of the materials and information that you provide to Genius Outreach.

This may include your:

  • Brand materials

  • Product information

  • Sales materials

  • Existing case studies

  • Pricing information

  • Internal commercial information

Genius Outreach retains ownership of its own:

  • Methodologies

  • Campaign systems

  • Reusable frameworks

  • Sending infrastructure

  • Purchased prospect data

  • Internal processes

  • Reusable prompt structures

  • Technology configurations

  • Know-how

Access to campaign-specific materials or Genius Growth Bots during an engagement does not transfer ownership of the underlying Genius Outreach systems, infrastructure or methodology.

More specific ownership arrangements may be included in a campaign agreement.

13. Genius Growth Bots and third-party services

Genius Outreach may provide clients with access to Genius Growth Bots and other tools used to operate campaigns.

We may also rely on third-party providers for services such as:

  • Prospect data

  • Email infrastructure

  • Scheduling

  • Payments

  • Communications

  • Analytics

  • Storage

  • Campaign technology

Availability of individual tools or features may change over time.

We do not guarantee that any specific third-party service will remain available indefinitely.

14. Confidential information

During an engagement, either party may receive confidential or commercially sensitive information from the other.

Both parties agree to take reasonable steps to protect confidential information and not disclose it unnecessarily to third parties.

This does not apply to information that:

  • Is already publicly available

  • Was lawfully known before disclosure

  • Is independently developed without using the confidential information

  • Must be disclosed by law or valid legal process

15. Acceptable campaigns

You must not use Genius Outreach to promote unlawful, fraudulent, deliberately deceptive or abusive products, services or activities.

You must not knowingly provide false claims or misleading information for use in campaigns.

We may refuse, pause or terminate campaigns that we reasonably believe create unacceptable legal, ethical, infrastructure or reputational risk.

16. Website and service availability

We aim to keep our website, campaign systems and services available and operating reliably.

However, technology, email infrastructure, third-party providers and online services can experience interruptions, errors or outages.

We do not guarantee uninterrupted or error-free access to the website, Genius Growth Bots or any particular third-party service.

We may perform maintenance, replace infrastructure or modify systems where reasonably necessary.

17. Liability

Nothing in these Terms excludes or limits liability where doing so would be unlawful.

To the extent permitted by law, Genius Outreach is not responsible for indirect or consequential losses arising from use of the website or services, including losses caused by factors outside our reasonable control.

We are not responsible for a client’s sales performance, closing process or commercial decisions after a prospect has been handed over or introduced.

Any additional limitations of liability relating to a paid campaign may be set out in the applicable campaign agreement.

18. Third-party links

Our website and services may contain links to third-party websites, platforms or services.

We are not responsible for the content, availability or practices of services that we do not control.

Use of third-party services may also be subject to their own terms and policies.

19. Changes to these Terms

We may update these Terms as Genius Outreach develops, our services change or legal requirements evolve.

The latest version will be published on this page with the updated date shown at the top.

Changes will not override specific commercial terms already agreed with a client unless otherwise agreed or required by law.

20. Governing law and disputes

These Terms and any non-contractual disputes arising from them are governed by the laws of England and Wales, unless a separate written agreement specifies otherwise.

The courts of England and Wales will have jurisdiction over disputes relating to these Terms, subject to any mandatory rights or laws that apply.

Where possible, we encourage clients to contact us first so that commercial disagreements can be addressed directly and reasonably.

21. Contact

If you have questions about these Terms, contact:

Genius Outreach

Operated by Steven Christodulidis